QUESTIONNAIRE:
1. Have you ever tried Pringles before?
YES NO
2. Do you like the taste of Pringles?
YES NO
3. If Pringles were a person, what personality trait would you say Pringles would have?
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4. Do you prefer original flavour or do you like the idea of having other flavours of Pringles?
NORMAL FLAVOURS OTHER FLAVOUR
5. Where would you most likely find yourself eating Pringles?
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6. Do you normally find yourself sharing Pringles with your friends?
YES NO
7. How much do you pay for for a can of Pringles?
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8. Have you seen previous Pringles adverts? If so, what do you like about it?
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9. What effect does Pringles have on you?
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10. What target audience do you think Pringles is mainly aimed at? People at what age do you think would buy this product?
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11. How many packet of Pringles do you buy monthly?
0 1-2 3-4 4-5 6+
12. What do you think would make a good advert for this specific product? Why?
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Results:
11. How many packet of Pringles do you buy monthly?
0 1-2 3-4 4-5 6+
12. What do you think would make a good advert for this specific product? Why?
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Results:
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