Pringles Advert Interview

After watching the Pringles advert my group made, I asked David a few questions in relation to the video for feedback.

Pringles Advert Interview

Target audience: Teenagers

Interviewee: David Lombardo

Age: 16

Q1.What did you think of the advert?

- The advert was very amusing and entertaining so I didn’t get bored.

- It was innovative and maintained my focus.

Q2. Do you think it advertised the product well?

        -yes, because it showed it was fun, energetic almost as if it was a party sort of thing.

 

Q3. How do you think we could improve it?

- ending was cut to early, appearing as if it were a glitch, could add on a few more seconds. The background was quite messy in the opening and ending scene, shifting focus from the product.

Q4. What was your favorite part of the advert?

        -when people were shot out of the cannon, it was very funny.

 Q5. What did you think of the music?

         - it fit perfectly, the music gave it a more party-like atmosphere and was very energetic. It made me feel like wanting to party.

From the first question I can gather that the length of the advert was appropriate as it kept the audience engaged throughout its entirety, this was purely down to its originality. Pringles has a very well known characterisation for its product, David clearly thought we portrayed this in our advert as he commented on the specific personality of Pringles which is internationally known to be "fun" and "energetic", which were the exact words he used to describe the product in our advert.

From this interview we gathered that the ending of the advert was very rushed as David felt it "cut too early". The fact that to David it appeared like it was a glitch shows how the narrative in the ending was very unclear ad too sudden. In order to prevent this we could elaborate the ending more clearly by re-editing it and re-shooting the office scene, clearing the background making sure the focus is only kept on the Pringles can. The end could include the Pringles logo to bring back the Pringles relevance in the advert, reminding viewers of the product.

When asked, David mentioned that his favourite part of the advert was when the people were being shot out of the cannon. This makes me feel as if it was a very successful thing to do because since it added humour to the advert it means people enjoy it more, and usually humorous adverts are more memorable. The music also seemed to be very successful because as it added to the atmosphere of Pringles maintaining its universal persona, which is energetic, fun and lively.

Evaluation of Advert Questionnaires

To get the most successful feedback from our peers my group decided to ask these several questions in order to know what went well and what we could improve on with our advert, for future occasions. We gave the chance for our peers to produce open and closed answers which allowed them to elaborate more, explaining why they think something or giving ideas/contributions. These four questions allows us to cover all parts of feedbacks such as positive, negative and later projects which we take aboard.

100% of people agreed that our advert was produced as a whole. From this we can tell that it was well structured, understandable and clear to the audience as to what the story line was and why we produced the advert in that specific way. If the advert wasn't well produced then nothing would have worked as people wouldn't understand the concept of the advert and therefore would not appeal to the audience, so this was a very successful response to have 100% as it shows every single person that watched the advert agreed it worked well.

 We got given two feedbacks saying that the way the advert was produced was not well. One of them wasn't really explained which meant we couldn't take any advice to improve on. However, the second feedback explained how it did't specifically portray the idea of Pringles sharing which is the main aspect of the product. I wouldn't completely agree with this because the idea of sharing was inflicted when different people were being shot out of the Pringles can all sharing the same Pringles packet, however, this feedback is helpful as it shows not everyone understood the sharing characteristic we created for this Pringles advert and in the future we need to make sure this is conveyed clearer to the audience but not making it as subtle.

                                                                                                                                                                                                                                                When asked what their favourite part of the advert was, the main response we received was that the audience liked the whole space invaders theme and how people were shot out of the Pringles can. This shows how people like an advert when it is very creative and unique, something that has never been done before. Perhaps blending a theme of something quite well-known with the persona of a specific product can be quite humorous and memorable, being enjoyable to watch.

 A very important aspect of having feedback is to receive constructive criticism. This allows us to make up for it on the next project we make, including the feedback which would potentially make a better idea. It is something which our group wouldn't have noticed as we have seen and understood the advert many times, unlike the audience watching, whom are given no description as to what is happening. In the first response it is stated how the person observed Izzy grabbing the Pringles with different hands in the same shot, when its suppose to be the same hand. From this we can learn to thoroughly look over our advert before finishing it to look out for obvious mistakes. It is also important not to change anything when carrying out the same scene in different shots as its suppose to be all the same movement. Perhaps instead of waiting different days to shoot the same scene we should have waited until we managed to fit and be able to shoot the same scene in one go. 

Another feedback we were given was about the ending. It was said that it should have been smoother and have more of a story line instead of rushing it to get it finished. I agree very much with this feedback and from this our group learned to give ourselves more time after editing the advert to look back and see whether it has a clear ending, instead of spending all the time on the beginning of the advert.

We have also learned to be more aware of surroundings and background whilst filming as we only concentrate on the actors or what is going on, paying little to no attention to what is going on in the background. 

When asked if our advert related well to our product, the feedback we were given explained how most people did think it related to our product well.  Most of them stated about how it related to the personality of the product really well, which is internationally known for being fun, joyful, exciting and very energetic. This shows that by conveying the characteristics and personality of a product in the advert, the audience picks up on it, wanting to convey the same product if they buy the product, making it seem more appealing.

Risk Assessment

https://drive.google.com/file/d/0B2k2rh8Henz6SGV6SW05a2VJMU0/edit?usp=sharing

Pinterest

Here is a link to my Pinterest site, it includes all my inspiration and ideas, with explanation, for the creation of my advert.

http://www.pinterest.com/lbeeharry/christopher-naufel-animation/

Foley Sounds

Foley sound is the reproduction of everyday sounds from footsteps, a door opening, or a creek in the floor, that are done in post production by a Foley artist.

When producing foley sounds for this animation which we were given, the technique to produce the sounds was harder than I originally thought it would be. The first thing I did was to watch the video several times and write down in order what sounds I wanted to include as the character carried out a specific movement. After going through the video several times and made sure I included all the sounds I wanted to use, I went to a separate room to start recording the sound.

My group chose to record it in an empty classroom. Before actually recording the sounds my group practised it over and over again to get the right sound across, when we were happy with the sound we would record it. Perhaps one thing which we could have improved on was to actually have the video in front of us as we recorded it so we knew how quick or slow the sound had to be, to match it with the video. We should have also recorded it in a smaller classroom so the sound came across louder and clearer, and that the background noise from people walking and talking in the corridor wouldn't be heard in the recording.

When all the foley sounds were successfully recorded I put it up on final Cut Pro. This was probably the hardest part of the process. I had to successfully time all the sounds to the actions and most of the time it was either too long or too slow, i one by one I then changed the speed and time lapse of the foley sounds until it synchronised, this was specially tough because usually there were more than one foley sound during one action.

However, overall I felt as if this was a very successful piece and enjoyable to make.

TIM BURTON

TIM BURTON.

Who is he?

Tim Burton is an American film director, film producer, writer, poet, artist and animator. He is most famous for his dark, mysterious movies that blend themes of fantasy and horror, these inclue: Beetlejuice, Edward Scissorhands, The Nightmare Before Christmas. 










What is his style like?

Here is an extract from one of Tim Burton's earliest work, and as you can see from the video his style and methods do not change throughout his whole career. He maintains the same ideology when making films which makes it really obvious that it is a Tim Burton animation.

After creating his own production company, Burton directed the extravagant film Batman (1989). The film was the first film to sell $100 million in the first 10 days of release. When watching films that Tim Burton has directed, you can automatically spot the techniques used and the unique style he portrays. Most of his films have a lot of tension and suspense and you can tell this from the choice of different angles. Many of his movies are distinctive in the way that they have been filmed, he often uses dark lighting to create a subdued atmosphere. Because its like this in more than one movie, we notice that this is a trademark of his and enjoys filming this way. The themes that are repeated in quite a lot of Tim Burton’s movies is that they are mainly creepy and have a dark fe


TIMELINE:

1976 – Tim Burton attended the California Institute of the Arts. In his second year he joined the Disney animation programme

1979 – Burton joins the Disney animation ranks at Walt Disney Productions’ animation studio

1981 – Burton worked as a concept artist on  The Fox and the Hound

1982 – Whilst still at Disney Burton made his first short, Vincent – a six minute black and white stop motion film based on a poem written by Burton himself

1985 – Pee Wee’s Big Adventure was released

1988 –  Beetlejuice, a black comedy about a couple having to deal with life after death,  was released. The film grossed $80 million on a relatively low budget and won a Best Makeup Design Oscar

1989 – Burton directs Batman casting Michael Keaton as Batman and Jack Nicholson as The Joker. The film grossed $250 million in the U.S. alone and $400 million worldwide

1990 – Tim Burton co-wrote and directed Edward Scissorhands casting ’80s teen icon, Johnny Depp, as the lead

1992 – Burton marries Lena Gieseke

1992 - Batman Returns directed by Tim Burton only after he told Warner Brothers that he wanted total control of the film

1993 – Burton wrote and produced but did not direct, The Nightmare before Christmas, due to working on Batman Returns

1994 – Burton and Depp reunite for Ed Wood. Directed by Tim Burton with Johnny Depp as the lead character. A film-maker said to be “the worst director of all time”

1994 – Burton was told Batman Returns was too dark for children. Therefore Burton only co-produced Batman Forever, the third film of the franchise

1996 – Tim Burton produced James and the Giant Peach with Henry Selick directing as they did in The Nightmare before Christmas

1996 – Mars Attacks! directed by Tim Burton and based on the cult trading card series of the same name.

1999 – Depp and Burton return with Sleepy Hollow, accompanied by Danny Elfman, who created a magnificent score for the supernatural film

2001 – A turn in Burton’s films as Planet of the Apes was released grossing $68 million in its opening weekend

2001 – Burton and Helena Bonham Carter begin seeing each other

2003 – Burton directed Big Fish, based on the novel Big Fish: A Novel of Mythic Proportions by Daniel Wallace

2003 – October 4th -  Helena Bonham Carter and Tim Burton’s son, Billy Burton, was born

2005 – Burton’s version of Charlie and the Chocolate Factory was released and once again, Johnny Depp is cast as the lead, Willy Wonka

2005 – Tim Burton’s first directed full length stop-motion film, The Corpse Bride,was released. Featuring Johnny Depp and Helena Bonham Carter as the lead voices

2007 – Sweeney Todd: The Demon Barber of Fleet Street won Burton the National Board of Review Award for best director and a Golden Globe for best director. Also he won Academy Award for Best Achievement in Art Direction. Sweeney Todd showed us another collaboration with Johnny Depp and Helena Bonham Carter as Sweeney Todd and Miss Lovett

2007 – 15th December -  Helena Bonham Carter and Tim Burton’s daughter, Nell Burton, was born

2010 – Alice in Wonderland – Tim Burton’s version shows the story to be set 13 years after the original when Alice is 19 years old. Another film which sees Johnny Depp and Helena Bonham Carter cast as the Mad Hatter and the Red Queen

Soundplan - Pringles Advert

https://drive.google.com/file/d/0B2k2rh8Henz6dU4wSTM4QWFpY1U/edit?usp=sharing