Pringles Advert Interview

After watching the Pringles advert my group made, I asked David a few questions in relation to the video for feedback.

Pringles Advert Interview

Target audience: Teenagers

Interviewee: David Lombardo

Age: 16

Q1.What did you think of the advert?

- The advert was very amusing and entertaining so I didn’t get bored.

- It was innovative and maintained my focus.

Q2. Do you think it advertised the product well?

        -yes, because it showed it was fun, energetic almost as if it was a party sort of thing.

 

Q3. How do you think we could improve it?

- ending was cut to early, appearing as if it were a glitch, could add on a few more seconds. The background was quite messy in the opening and ending scene, shifting focus from the product.

Q4. What was your favorite part of the advert?

        -when people were shot out of the cannon, it was very funny.

 Q5. What did you think of the music?

         - it fit perfectly, the music gave it a more party-like atmosphere and was very energetic. It made me feel like wanting to party.

From the first question I can gather that the length of the advert was appropriate as it kept the audience engaged throughout its entirety, this was purely down to its originality. Pringles has a very well known characterisation for its product, David clearly thought we portrayed this in our advert as he commented on the specific personality of Pringles which is internationally known to be "fun" and "energetic", which were the exact words he used to describe the product in our advert.

From this interview we gathered that the ending of the advert was very rushed as David felt it "cut too early". The fact that to David it appeared like it was a glitch shows how the narrative in the ending was very unclear ad too sudden. In order to prevent this we could elaborate the ending more clearly by re-editing it and re-shooting the office scene, clearing the background making sure the focus is only kept on the Pringles can. The end could include the Pringles logo to bring back the Pringles relevance in the advert, reminding viewers of the product.

When asked, David mentioned that his favourite part of the advert was when the people were being shot out of the cannon. This makes me feel as if it was a very successful thing to do because since it added humour to the advert it means people enjoy it more, and usually humorous adverts are more memorable. The music also seemed to be very successful because as it added to the atmosphere of Pringles maintaining its universal persona, which is energetic, fun and lively.

Evaluation of Advert Questionnaires

To get the most successful feedback from our peers my group decided to ask these several questions in order to know what went well and what we could improve on with our advert, for future occasions. We gave the chance for our peers to produce open and closed answers which allowed them to elaborate more, explaining why they think something or giving ideas/contributions. These four questions allows us to cover all parts of feedbacks such as positive, negative and later projects which we take aboard.

100% of people agreed that our advert was produced as a whole. From this we can tell that it was well structured, understandable and clear to the audience as to what the story line was and why we produced the advert in that specific way. If the advert wasn't well produced then nothing would have worked as people wouldn't understand the concept of the advert and therefore would not appeal to the audience, so this was a very successful response to have 100% as it shows every single person that watched the advert agreed it worked well.

 We got given two feedbacks saying that the way the advert was produced was not well. One of them wasn't really explained which meant we couldn't take any advice to improve on. However, the second feedback explained how it did't specifically portray the idea of Pringles sharing which is the main aspect of the product. I wouldn't completely agree with this because the idea of sharing was inflicted when different people were being shot out of the Pringles can all sharing the same Pringles packet, however, this feedback is helpful as it shows not everyone understood the sharing characteristic we created for this Pringles advert and in the future we need to make sure this is conveyed clearer to the audience but not making it as subtle.

                                                                                                                                                                                                                                                When asked what their favourite part of the advert was, the main response we received was that the audience liked the whole space invaders theme and how people were shot out of the Pringles can. This shows how people like an advert when it is very creative and unique, something that has never been done before. Perhaps blending a theme of something quite well-known with the persona of a specific product can be quite humorous and memorable, being enjoyable to watch.

 A very important aspect of having feedback is to receive constructive criticism. This allows us to make up for it on the next project we make, including the feedback which would potentially make a better idea. It is something which our group wouldn't have noticed as we have seen and understood the advert many times, unlike the audience watching, whom are given no description as to what is happening. In the first response it is stated how the person observed Izzy grabbing the Pringles with different hands in the same shot, when its suppose to be the same hand. From this we can learn to thoroughly look over our advert before finishing it to look out for obvious mistakes. It is also important not to change anything when carrying out the same scene in different shots as its suppose to be all the same movement. Perhaps instead of waiting different days to shoot the same scene we should have waited until we managed to fit and be able to shoot the same scene in one go. 

Another feedback we were given was about the ending. It was said that it should have been smoother and have more of a story line instead of rushing it to get it finished. I agree very much with this feedback and from this our group learned to give ourselves more time after editing the advert to look back and see whether it has a clear ending, instead of spending all the time on the beginning of the advert.

We have also learned to be more aware of surroundings and background whilst filming as we only concentrate on the actors or what is going on, paying little to no attention to what is going on in the background. 

When asked if our advert related well to our product, the feedback we were given explained how most people did think it related to our product well.  Most of them stated about how it related to the personality of the product really well, which is internationally known for being fun, joyful, exciting and very energetic. This shows that by conveying the characteristics and personality of a product in the advert, the audience picks up on it, wanting to convey the same product if they buy the product, making it seem more appealing.